In my opinion, the Japanese mobile phone is a very strange existence.
In Japan, according to IDC Japan’s Q3 2017 Cell Phone Revenue Report released by Japan, iPhone occupies nearly 40% of the total smartphone market in the Japanese, while the remaining market share is almost exclusively occupied by Japanese domestic brands, even some small brands like Kyocera, Fuji have a place in the list, but bigger brands like Samsung and Huawei can’t sell well in the Japanese market.
In contrast, the Chinese market, in recent years, Japan’s mobile phone brand almost disappeared, and even has always been known as “black technology”, Sony also gradually disappear from people’s perspective. why the Chinese consumers are increasingly ignoring Japanese mobile phones? I think the following are the key reasons.
Obvious lack of attractive product features
You are not mistaken, this is the Sony 2017 product, full screen in 2017, curved screen popular today, this screen share and body design, it is difficult to arouse your desire to buy. Such shortcomings are certainly unacceptable to consumers, and even the faith logo printed with “Sony” needs to be considered.
Unable to make quick progress
On the left is Sony’s products four years ago, the right is Sony’s new products this year, by contrast we can see that in the past four years, Sony’s body design from no change at all, this is probably the most unbearable consumers The point.
System, the major Japanese mobile phone brands in the Chinese market after the depth of the system are not optimized, not to mention the local service. Many friends complained about the phone’s ROM after they bought a Japanese cell phone, which is far too counter-human, far worse than the ROM made by a domestic manufacturer.
Japanese mobile phone manufacturers always like to engage in some flashy black technology, such as 4K screen, 960FPS photography, borderless screen. Take 4K screen for example, 4K and 2K for consumers, do not see any difference, and 4K screen more electricity, research and development costs will be spread to the phone in the price let consumers pay.
So for Chinese consumers it seems that Japanese handset makers made black technology are flashy things, hair direction completely deviated.
Price, Price, Price
It’s impractical to talk about the product without considering its price. In fact, in my opinion, if Sony and Sharp slide their prices to comparable levels as Chinese domestic brands, many people would definitely give them a try. After all, many people still believes in Japanese products. However Japanese smart phones are usually priced nearly the same as iPhones and flagship Samsung models. Agrresive pricing drives customers away, either to lower end domestic smart phones, or to iPhone , Samsung, and high-end Chinese brands.